Current Non-Sexist Advertisements
Recent Commercial and Print ads
That Oppose Traditional gender stereotyping
These ads show various different situations that challenge gender stereotypes. They all stuck out to us but this ad in particular:
This advertisement shows a young girl who is playing with LEGO, which is usually portrayed as something that boys usually enjoy, not girls. It shows that both boys and girls can play with LEGO and that it isn't just a toy for boys.
The company took a big risk when they decided to produce this ad because not everyone would take this ad the same way and might not agree with what it is portraying. If they didn't agree with the ad, they would probably not want to buy their product.
We thought that this ad was a good choice for the company because it was nice to not see just boys in LEGO ads because there are many people who are girls that enjoy playing with LEGO, it was a nice change from the stereotypes.
The company took a big risk when they decided to produce this ad because not everyone would take this ad the same way and might not agree with what it is portraying. If they didn't agree with the ad, they would probably not want to buy their product.
We thought that this ad was a good choice for the company because it was nice to not see just boys in LEGO ads because there are many people who are girls that enjoy playing with LEGO, it was a nice change from the stereotypes.
Sources:
http://jezebel.com/5317672/why-cant-there-be-more-ads-like-this-today
http://www.guardian.co.uk/lifeandstyle/series/gender-neutral-toys
http://women-with-guns.tumblr.com/
http://jezebel.com/5317672/why-cant-there-be-more-ads-like-this-today
http://www.guardian.co.uk/lifeandstyle/series/gender-neutral-toys
http://women-with-guns.tumblr.com/